Elegance has over fifty years of history. Many women have walked through its doors looking for something special. A few years ago, when life led me to become the new owner of this space, I felt that I wasn’t just acquiring a boutique—I was inheriting a legacy.
But I also knew that my mission was to renew it. Not to change its essence, but to give it new life, a fresh perspective, a new soul.
I didn’t start with everything perfectly planned. I started with a feeling: the desire to create a space where women could feel seen, comfortable, and authentic. A place where good taste wasn’t about following rules, but about honoring who you are today.
That’s how I began this new chapter with Elegance. Not just to sell clothes, but to offer an experience. A beautiful pause in the middle of everyday life. A breath. A reflection of what so many of us are looking for: to feel good without needing to explain it.
Every piece I choose has intention. I’m not looking to fill racks; I’m looking to spark emotions. That feeling of looking in the mirror and saying: “There I am.”
I’ve had days of exhaustion, doubts, days when everything felt uphill. But I’ve also experienced moments of pure beauty: when a client smiles seeing herself in something new. When someone tells me, “I didn’t know I needed this until I tried it on.” That’s when I understand that this is about more than fashion. It’s connection. It’s care. It’s affirmation.
Today, with my children now adults, I find myself in a new stage of life. I could live comfortably, without schedules or responsibilities. There is financial stability in my home and I don’t need to work... But I have a deep desire to grow.
I’ve always felt that inner spark, the drive to develop myself, to create something of my own, to channel my passion for image, style, and good taste. Elegance has become that space where I invest not just time and creativity, but also heart. Because every woman deserves to feel beautiful, fulfilled, and in control of her story—whether out of need or simply desire.
Today, I keep learning. As a woman, as a mother, as a business owner. I continue to believe in elegance with soul. I continue to believe that there is no age or size limit to feel radiant. And I remain grateful to every woman who walks into the store or writes to me, because I know we all carry a story in our skin… and we all deserve to wear it with pride.
Thank you for being part of mine.
With love,
Wilda